Tuesday, March 20, 2012

iPad Usage

Apparently iPad user purchase patterns are different from other mobile users thus making them more valuable:

"A lot of really good businesses build their business model around getting to 10% conversion rate to purchasers within 6 to 12 months. It’s simply amazing that we’re seeing 10% conversion to purchase within the first week for iPad users.
Second, the Custora model forecasts that iPad users are worth twice as much 2-year revenue vs. non-iPad customers."
And it seems we are learning new ways to use our iPads. With all the "cloud" services, I'm surprised that the demand for more disk space is going up. Perhaps the magic of syncing across devices actually drives the need for more space when all your pictures, videos, apps, and files start showing up on your tablet. I am seriously thinking about an e-ink Kindle to use as a pure e-reader, so the second graph makes sense to me.

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