My take... I'm not sure I need anything beyond my Android Nook Color, but I think the future is very exciting! I don't think Amazon is trying to attack Apple directly. Others have said that the Kindle is not a book, but a bookstore. The Fire is a bookstore, movie studio, and a TV network - and maybe a data mine (one view - Amazon attacks Apple... and Google!)
Via Technologizer
Kindle - Nook - iPad Comparison (image from This is My Next)

The Kindle Fire competes with...
Hands on with the Kindle Fire
Amazon makes $199 challenge to iPad
Apple is no longer the only tablet maker that matters.
Playing With Fire: Amazon Launches $200 Tablet, Slashes Kindle Prices
Broken Models - Syncing and Backups
The new browser - SILK
What is old is new - SILK and Opera Mini
Slashdot's Rob worries about Privacy and Security
And again... why SILK and the new browser model means Amazon attacks Apple... and Google!
And when will the Kindle be free?

Bonus Link - you aren't getting a TouchPad.
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