The Kindle Index: e-Literacy in America:
"To identify the most electronically literate places in America, we analyzed the Priceonomics database of eight million electronics for sale by city. We examined how prevalent the Amazon Kindle was by city to rank how popular e-reading was across the nation (we also examined Nook sales, which didn’t change the results). To our surprise, the most populous and culturally-reputed cities in America did not rank among the most digitally literate."
Emphasis is mine. I can explain this. They are counting Kindles as a proxy for literacy. Hipsters have iPads - not Kindles. Hipsters live in big cities.
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